Make sure your hair never goes brassy between salon appointments with Balmain Illuminating Shampoo White Pearl. This purple shampoo goes a long way to preventing brassiness from taking hold, especially when paired with the Balmain Ash Toner.

Balmain Illuminating Shampoo White Pearl purple shampoo adds a barely there purple tint to hair, cancelling out yellow, warm tones and making sure your hair looks icy blond and fresh from the salon!

Key Benefits:

• Prevents brassy tones from appearing in hair
• Leaves hair looking fresh from the salon
• Instantly refreshes bleached hair and highlights

Formulated Without:

Parabens, Silicones, Petroleum derivatives, Phthalates, Alcohol

Directions of Use:

1. Apply to wet hair, massage softly and rinse out thoroughly after 3 minutes. Repeat the treatment until the desired result is reached.
2. Alternate with a non-brightening shampoo such as Balmain Rejuvenating Shampoo to keep hair looking healthy and bright between hair appointments!

Balmain Backstage Secret:

Use The Illuminating Shampoo in combination with the Ash Toner to maintain the correct hair colour in between colour services.

Ingredients:

Aqua, MEA-Lauryl Sulfate, PEG-18 Glyceryl Oleate/Cocoate, Cocamidopropylamine Oxide, Glycerin, Butylene Glycol, PEG-4 Rapeseedamide, PEG-7 Glyceryl Cocoate, Polyquaternium-44, Glycol Distearate, Glycereth-2 Cocoate, Sodium Laureth Sulfate, Tetrasodium EDTA, Benzophenone-4, Ethylhexylglycerin, Sodium Benzoate, Phenoxyethanol, Iodopropynyl Butylcarbamate, Citric Acid, Parfum, CI 60730, Basic Violet 16.